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ÌÇÐÄÔ­´´'s Brand Hub
Typography

ÌÇÐÄÔ­´´ uses two official typefaces: Montserrat and Baskervville. Use them consistently across all university materials — print, digital and environmental.
Brand Hub

Montserrat

Primary Font

A sans-serif font that works well for large, expressive headlines, as well as subheads, callouts and even body copy. The typeface has a modern but friendly appeal and is the workhorse of our brand, thanks to its many weights and widths.

Use of Monserrat font examples

 

 

Baskervville

Secondary Font

Our supporting serif typeface. Its sophisticated tone and high legibility make it extremely versatile. Because it’s easy to read at a variety of weights, it works great for sophisticated headlines, subheads and body copy. It also creates a textural contrast to Montserrat.

Use of Baskervville font examples

 

 

Heading Pro

Specialty Font

Reserved exclusively for headlines and signage. Its distinctive character helps establish a recognizable visual identity and should be used intentionally to create impact and emphasis.

Use of Heading Pro font examples

Questions About the Brand?

University Communications is here to help — whether you need a logo file, brand approval or direction on these guidelines.



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