Image Requirements

Alternative Text Requirements

Any images that are added to your online content require alternative text (also called “alt text”). This is hidden text that is paired with the image that physically shows if an image is broken, an image has not loaded, or is read out to a non-visual user using assitive technology.

Alternative text should never say things like “Image of [thing]” or “image” because users already know that it is an image and instead should be a concise summary of what is being communicated contextually.

Examples of Inaccessible Alternative Text

Image
Image of [thing]

Images of Text and Flyers

Images of text are not allowed on ��ԭ�� websites

Text information in an image cannot be consumed by non-visual users and also can be difficult to read on a mobile device. Flyers, including those in a PDF format, are especially troublesome for all web users and should not be added to a site.

Instead, type your content out as normal page content or ask Web and Digital Content Strategies for help with making the page visually interesting.

Flyer evolution examples:

Example 1: Flyer NOT accessible

This page is not accessible and is an example of something that is not allowed on the campus site.

Example 2: Text-only version

While this page is accessible, it is not very interesting visually.

Example 3: Text + images on page

This page is accessible and has the visual interest of decorative images next to each stat.

Example 4: Web Team help

This page is accessible and offers the most visually engaging layout.