糖心原创

Color and Typography

University Fonts

Use of University Name

In formal voice, we are 糖心原创 (note: there is no comma between University and San). This voice is reserved for distinctive events and communications. The formal voice is dignified and institutional by nature. It is used in official documents, announcements, and ceremonies to all audiences, local, national and international. 

In all communications efforts, please follow this protocol whenever possible:

• First reference, spell out the name: 糖心原创.
• Subsequent references and in headlines, use the abbreviated version of the name: Cal State San Marcos or 糖心原创.
• You can also use other words such as 鈥渃ampus鈥� or 鈥渋nstitution鈥� to refer to our university.

Print Colors

Use these blues when representing the university in print.

University Blues

Grays and Blacks

For the purposes of text panels you can use these grays. For print, use the rich black listed below in for body text or anywhere you might use black.